The Role of an Art Gallery

art gallery

An art gallery is a place where artworks are displayed, sold and promoted. An art gallery usually represents and manages the careers of artists, making sure they are well-connected and able to sell their work effectively. This is a huge role that many people do not realize that art galleries have. It is also a way to support and promote new and emerging artists.

A lot of people believe that all they have to do as an artist is make the art and drop it off at the gallery. However, this could not be further from the truth. The role of an art gallery is very diverse and encompasses all aspects of a artists’ career.

For example, a gallerist will often help an artist establish a price for their work. This will be based on their CV, experience and professionalism, as well as the market in which they are operating. This will ensure the sale of their work and will give them a stable income. This is an important role, as it can make or break an artist’s career.

In addition to establishing the prices of the artworks, an art gallery will also organize and promote exhibitions. This will include arranging a venue, making invitations and publicizing the openings. They may even have to hire a photographer and an assistant to take care of the details. They will also be responsible for the sales and distribution of the works, which is a massive undertaking.

An art gallery will also promote specific styles and genres of artwork. They will scout for artists and invite them to collaborate with them in exhibitions. This is a huge honor for any artist and it helps them to gain recognition in the art world. For example, a sculptor who makes use of found materials might be invited to exhibit with a famous gallery. This can be a big boost to the reputation of the sculptor and their career as a whole.

Some galleries will advertise for artists to submit their works, while others will only accept submissions from people who they already have a relationship with. It is therefore crucial that artists familiarize themselves with the exhibitions at any given gallery and decide if their work fits in with their style and niche before applying. It is also advisable to start with smaller galleries and build up their reputation with group exhibitions before approaching larger ones.

It is also recommended that artists prepare their submissions according to the guidelines that the gallery provides. This includes ensuring that the artwork is framed properly and that it has a secure picture wire attached. The gallery may also require a signed release form from the artist, which is vitally important in case there are any issues that arise with regards to the ownership of the artwork. In most cases, the gallery will handle the shipping and insurance of the artwork. This will reduce the risk of damage or loss while in transit.