What Is a Gallery?


A gallery is a business that promotes and sells artwork to collectors and the public. It may also serve as an exhibition space for its artists. Some galleries offer workshops and lectures for its visitors, as well as art-related events. Galleries typically make their money through commissions on the sale of artwork and admission fees for special events. They may also collect rental payments from artists for exhibitions.

Artists that work with a gallery on a long-term basis are referred to as represented artists, while those who collaborate with the gallery only for a specific show are exhibited artists. In both cases, the gallery must build a portfolio of artists that meets its curatorial needs and fits in the art market.

Galleries act as a liaison between the artist and the art market, so their main job is to promote the artists they represent and sell their artwork to collectors. They also do everything else needed to get an artwork from the artist to a client, including shipping, invoicing, and tracking the value of the art on the secondary market.

The difference between a photo and an image is that a photo refers to the origin of the visual artwork, which can be created from a variety of sources, such as a painting, drawing or scan of another piece of art, as opposed to an image which refers to the visual work itself and can be derived from multiple sources, such as a photo, artwork, screenshot, or digital art creation. It is important to know the differences between these two types of images so that you can make better decisions about which type of file you should use for your project.

Whether the art in your gallery is abstract or figurative, it’s crucial to create an engaging description of each piece of art. In addition to providing SEO-friendly details and a link to the website, your gallery descriptions should also tell a story about how you created the work, what it means to you, or any personal experiences that were involved in creating it. This will help viewers connect with the work and understand its meaning.

When writing about your art, remember that you are aiming for a general audience of people who may not be familiar with the topic or your specific field. Using technical terms and jargon can alienate potential readers, especially if it’s not a subject that they’re interested in. Instead, try to write your descriptions in a conversational tone that’s accessible to readers who aren’t familiar with the subject.

When choosing who to approach with press releases, select journalists that cover a broad range of topics. This will ensure that your release reaches a wider audience and has a higher chance of success. Also, try to reach out to journalists who have written articles about similar artists or exhibitions in the past. This will ensure that your article is relevant to their readership and that they have a keen interest in your work.