What Does an Art Gallery Do?


The main mission of an art gallery is to nurture visual artists and promote their work, while connecting them with the public and establishing their presence in the professional art world. This is a huge task which requires a large investment of time, money and resources. To accomplish this, a gallery provides exhibition space, curates and manages exhibitions, offers an educational platform and engages with the community in the form of talks, seminars and tours. In addition to this, it provides support for the artist by promoting their artwork and taking care of sales, distribution and marketing efforts.

There are two types of galleries: commercial and non-commercial. The former promotes and sells the works of artists who are represented by them, whereas the latter only exhibits the works of invited or accepted artists. In order to be considered for representation, an artist must have a professional portfolio of artwork that is of a high quality and has been exhibited publicly in the past.

When selecting a piece of art for an exhibition, a gallery manager or curator will consider the style, technique and quality of the artwork as well as its relevance to contemporary society. They will also take into account the price range, size and color of the artwork. It is not uncommon for a gallery to specialize in a specific segment of the art market, such as modernist paintings or antiquities.

Once an artist is chosen for a gallery, the gallery will collaborate with them and agree on a set number of artworks that are consigned to be sold at the gallery during an exhibition. In this way, the gallery becomes the seller and distributor of the artist’s works, which entails everything from transportation to invoicing and tracking all the sold pieces. In addition, the gallery helps the artist build a collectors base and their career by providing them with valuable contacts in the art industry and beyond.

A gallery can be either a physical location or a virtual online space. While a physical gallery is open to the public, a virtual one is only accessible online.

If you want to add a gallery wall to your home, be sure to plan ahead and measure the available space before you start hanging any pictures. This will ensure that your gallery wall looks great and is balanced in terms of proportions. Additionally, be sure to use a neutral color palette so that the pieces blend in and don’t compete with each other.

If you’re a photographer, it’s important to include some text on your gallery pages. It’s best to place this at the top of the gallery, above the thumbnails. This is a great opportunity to provide context for the images and explain how you took them. This can help your viewers understand the meaning behind each image and connect with them on a personal level. Additionally, it can help you rank higher in search engine results, which is good for your business.