A gallery is an art space in which an artist can show their work to the public. Often galleries will also host group shows or open studios. Gallery space is usually rented to artists for a fee. This allows them to use the space to build their portfolios, collector bases, and resumes. It also gives the gallery a revenue stream which they can use to help support their artists. In some cases, the artist will be required to sell their work through the gallery in order for them to receive their fees.
The word “story” is derived from the Latin verb – to tell. Stories are the cornerstone of human creativity. They are shared in all cultures, religions, and societies. Storytelling is in our DNA, and is present in all types of media — from oral and written storytelling or journalism; to TV, film, and radio; to fine arts, music, stage performance, and dance.
A great story engages the audience, draws people in, and creates a sense of empathy. It can even change someone’s life. Whether we are telling stories in the form of an oral or written narrative, or through a picture, video, painting, or sculpture, the effect is the same — it’s about connecting with the audience in a way that can transform their lives.
When an artist is looking for a gallery to partner with it is important for them to research the gallery and their policies before making an approach. This includes finding out what their commission splits are, whether they accept consignment, if they exhibit only online, or in-person and if there is a minimum amount of time the artist must be with them for. It is also important to determine if the gallery will have an impact on your artistic niche and if you will be able to grow with them over time.
Once an artist has a good understanding of the gallery they want to work with, they can begin to draft their applications. They should always email the highest person in the company they can get access to. This will allow them to have a conversation with the decision maker and hopefully avoid wasting their time on someone who isn’t interested in working with them.
Before approaching any gallery, an artist should have their own website and social media presence. This will give them a professional appearance and demonstrates that they are serious about their craft. In addition, the gallery will be able to see that they are a good fit for their business model and audience. They will also be able to view a sample of the artist’s body of work and their pricing information before they make an offer. This will save both parties time and ensure that the relationship will be a good one for everyone involved.