A gallery is a place where art is displayed and sold. Galleries curate and showcase the work of both emerging and established artists. Finding the right gallery can catapult an artist’s career by increasing visibility and validating their work. However, getting a foot in the gallery door can be intimidating for many artists. The key is to remain true to your art, maintain a professional approach, and persist.
The first step in landing gallery representation is to thoroughly research galleries that align with your style and genre of art. Visit the website, read articles, and attend events to familiarize yourself with the gallery and its program. This will give you an idea of what types of artists they represent and whether your work would fit into their current programming.
After familiarizing yourself with a particular gallery, be prepared to make an appointment or submit your work via email. If you’re submitting your work via email, it is important to follow the guidelines set forth by the gallery and avoid sending a mass email. Be sure to provide a personalized reason for reaching out, as this will help your pitch stand out from the rest.
When presenting your portfolio to a potential gallery, it is essential that the work is well-documented and professionally photographed. It’s also helpful to include a short biography and a list of notable accomplishments. This could include previous exhibitions, awards, or residencies.
It is also a good idea to have a written statement that briefly describes the concept and meaning behind the work. This can help first-time visitors better understand the artwork and connect with it on a deeper level. It is also beneficial to have a digital portfolio that can be easily accessed and shared with gallery owners.
Another important aspect of your portfolio is to clearly outline the physical specifications and materials used in each piece. This information can be very helpful to gallery owners in determining the best way to present your work and the best fit for their space. Finally, it is a good idea to include a price list with your portfolio so that gallery owners can see the prices of each piece.
Once you have a strong and compelling portfolio, it’s time to start contacting galleries. Be sure to find out the gallery’s submission deadline and submit your work by that date. It is also important to be respectful of the gallery’s time and do not bombard them with emails or phone calls. It is usually best to reach out mid-week, and try to avoid calling on Mondays or Fridays.
Once a gallery has accepted your work, be sure to sign a contract and comply with all terms and conditions of the agreement. It is also crucial to keep in contact with the gallery and regularly show up for events, as this will help you establish a relationship and increase your chances of future sales.