A gallery is an exhibition space where artworks are exhibited and sold. An art gallery is a commercial enterprise working with a portfolio of artists, collaborating with them on showcasing, supporting, selling, and distributing their works to grow their collectors base and artist resume.
A curated exhibition program of the gallery’s represented artists is what will define their identity. When a gallery chooses to showcase one artist alone, this is called a solo exhibition. An exhibition consisting of three or more artists is referred to as a group show. The gallery takes care of the transportation costs, insurance, supervision, installation, print work, invitations, and opening of an exhibition.
The gallery also supports its artists by scouting and inviting other attractive exhibition opportunities to take place outside their space, either at galleries or institutions. They will also collaborate with the artists when it comes to book publishing or other monographs. In the end, the gallery shares regularly a 50%-50% agreement with the artist on sales turnover.
When it comes to creating a gallery wall, the first thing that needs to be decided is what the story will be about. This will put the soul into your gallery and give you clarity as you chose a dominant piece and develop a theme.
Another important point to keep in mind when creating a gallery wall is that it doesn’t necessarily have to be large. You can create a beautiful gallery in your powder room for example, or even in the hallway lining it side to side with frames of the same size.
Using social media to your advantage is a must if you want your gallery to grow and become more visible online. Posting proactive content that speaks to your story and resonates with your audience will help you attract a following. You can also invite your followers to events at your gallery to strengthen the bond with your community.
Puzzle Mysteries
If you like solving mysteries and are a fan of movies such as Chasing Vermeer or The Westing Game, you’ll love the riveting historical art mystery The Gallery by Ellen Raskin. The Gallery is a Newbery Honor Book and a New York Times bestseller, and it is the perfect choice for readers who enjoy solving puzzle mysteries, which feature clues and plot twists that must be solved in order to find out the truth.
Gallery Openings
Known as’vernissages’, gallery openings are the festive launch of a new exhibition. They are a great way for the public to discover an exhibition in a relaxed atmosphere and chat about it with other art enthusiasts over a glass of wine. Many times, the exhibiting artist will be present at these’vernissages’ which makes it an even more special occasion. If you are planning to visit a new exhibition, make sure to check out the gallery’s website to see if they will be holding an opening. If they are, be sure to mark the date on your calendar and come along!