A gallery is a place to display and sell artworks. Many galleries specialize in certain artistic styles, and some are open to the public while others are private and by invitation only. Many people visit art galleries to view and discuss the works on display. Some people even purchase works of art. The prices of the art works are usually not posted on the walls, but most galleries will have a price list or catalog available for visitors to look into. Often, the gallery owner or supervisor will be happy to assist you.
Many galleries will have a specific focus, such as figurative, abstract, conceptual, or other mix. Some galleries will also focus on a particular style or medium, such as painting or photography. This can help people with a particular interest or taste find what they are looking for.
Some galleries will work with artists directly to develop and market their work. This is known as representing the artist. This may be a long-term collaboration, or the gallery may represent the estate of an artist after his or her death. Other galleries will buy artworks from collectors or at auction, and then sell them at a higher price to make a profit. This is called the secondary market.
A good way to get a gallery interested in your work is to send them a well-presented portfolio of images and a short description of the work. The gallery may prefer a physical portfolio, or they may be willing to receive a thumbdrive of images or a link to a shared folder on Dropbox or WeTransfer. Make sure to include a cover letter that is tailored to the gallery, and to explain how you heard about them or how you met.
You can also find out about galleries by attending their openings and by getting to know the staff. It is important to be respectful when visiting a gallery and not to disturb the artists or other visitors. Many galleries will be more receptive to your pitch if you take the time to meet with them in person.
When a gallery is having an exhibition, they will usually release a press release about it. The purpose of this is to get the word out about the show and hopefully attract press attention, which can result in more viewers and potential buyers. The press release should be clear and concise, but it should also reflect the quality of the show. It is important to note that a press release is not an academic essay, so it should avoid excessive use of jargon and overly-technical vocabulary.
Some galleries will hire freelance writers to write about their exhibitions and featured artists. This can be a great opportunity for freelance writers who are looking to expand their resumes with arts-related projects. The writer can approach the gallery with a proposal for a piece that is in line with the current exhibition and/or theme of the gallery. It is also a good idea to research the gallery and its mission, as well as any past exhibitions or featured artists.