An art gallery is a space where artworks are showcased and sold. Aside from that, art galleries also play a lot of behind-the-scenes roles in the development of an artist’s career. From administrative support, marketing, representation, and relationship with customers, galleries do everything they can to help artists thrive in the art industry.
Whether they’re a large art institution, an independent art gallery run by a group of artists, or a collective, galleries are the key player in launching new and up-and-coming artists. This is because galleries help them get the exposure and reach that their work deserves by connecting them with a wide art audience. They also provide logistical and operational assistance, such as creating online exhibitions that are easy for the audience to navigate. Moreover, they can take care of the transportation costs of a work from the artist’s studio to the gallery and back again if the piece sells.
Another role of art galleries is to preserve and curate works of art that are important to society. This is because art galleries have the resources and expertise to make sure that these artworks are kept in good condition, and they can also put them on display for everyone to enjoy.
If an artwork is deemed to be particularly significant, some galleries may decide to purchase it from the artist or estate of the artist, and then sell it for a profit. This is known as the secondary market. Art galleries often buy artworks from collectors or auction houses to add to their collections, as well.
One of the most prominent jobs that art galleries play is curation. This is because they choose which artists to represent and then curate their work into exhibitions. This is done by analyzing the CV of each artist and how their work fits into the professional art market. Moreover, galleries establish the price of an artwork by looking at its market value and reputation.
It’s important to note that not all galleries are equal. There are some that are more established and have a higher clientele than others. The more established ones will be able to charge higher prices for their works. On the other hand, there are also galleries that focus on young, up-and-coming artists and offer affordable prices for their clients.
If you’re an artist who wants to be represented by an art gallery, you should first make your own CV and start showcasing your work online and at local art events. Once you’ve built a solid social following and a strong portfolio, you can then submit your work to open calls or competitions that are sponsored by your favorite gallery. Additionally, you should try to participate in group shows to build up your reputation as a serious art practitioner and gain the trust of potential galleries to take a chance on you.