Art galleries are a wonderful resource for art enthusiasts and collectors, offering access to a wide range of artworks from all over the world. They provide the perfect setting to discover new artists and explore styles you may not have been exposed to before, while at the same time giving you a deeper appreciation of your existing collection.
The main source of income for an art gallery is the commissions earned with each sale of an artwork. However, a lot of other work is done behind the scenes by art galleries to help support and push their artists and grow their careers. This can include everything from creating an impressive portfolio for their artist to represent them in the market, through to organizing exhibitions and events to promote their artists internationally.
Some galleries will scout for the next big name in contemporary art and invite them to join their gallery, others take on an artist on consignment. This means that the artist will allow the gallery to sell their artworks for them. This is often considered to be a long-term collaboration and will involve the gallery taking care of all aspects of the artist’s career from their marketing and representation to sales and administrative duties.
In order to ensure the safety of the artworks that they have on display, many art galleries employ a team of art preparators. These are highly specialized individuals with a vast knowledge of the materials used in each artwork as well as the technical skills required to handle them correctly. They are also experts at packing and unpacking works of value, ensuring that they are protected throughout their journey from the gallery to the buyer’s home.
When it comes to writing the description for each artwork, clarity should be the guiding principle. It is important to avoid any jargon that could confuse or intimidate readers, as the aim is to engage a wide audience from casual passers-by to dedicated art fans. The best descriptions are able to communicate the meaning and significance of each piece in an approachable manner that makes them accessible to all.
In an effort to create a more immersive experience for their clients, some art galleries are moving away from traditional physical spaces and towards online ones. UGallery, for example, offers a bespoke online buying experience that recreates the process of discovering and purchasing artwork at an art gallery, with personalized curation and responsive customer service. The website also offers a 3D preview of the artwork, which allows customers to see how it would look in their home before making the final purchase. This level of customization can help to build trust with buyers, as well as giving them peace of mind that their artwork will be well-cared for and safe during transit. Every artwork is packed in a custom-built box with high-density foam to make sure that it arrives in the same condition as when it left the gallery.