An art gallery is a commercial establishment where artworks are exhibited and sold. They can be run as for-profit or non-profit businesses. The money the galleries make from sales is used to cover expenses and promote artists. They can be small or large enterprises, and they are located all over the world. Art galleries can have different specialties and exhibits, but they all display works of visual artists for sale.
Many people think that once they sign a contract with a gallery, they have adopted a group of customers ready to buy their artworks. This could not be more wrong. In fact, most galleries spend a lot of time looking for new clients and trying to build up a solid client base. In order to do so, they must work tirelessly to promote the artists and their works. They will also collaborate with other institutions like museums and galleries to help establish the artist’s reputation in the art industry.
The role of the gallery is to nurture visual artists and promote their works to a wide audience including the general public, collectors, art dealers, media and cultural institutions both locally and globally. This is a massive undertaking that requires a huge investment in terms of resources, time and energy. This includes curating and mounting exhibitions, promoting the artists through social media and website presence, managing administrative and curatorial staff, investing in expensive art fairs and other promotional activities.
Most galleries have a list of artists they represent and this is their greatest asset. This is because it raises the artists’ reputation and therefore increases the value of their work. This is a cycle that can be very rewarding for both parties; as the artist’s portfolio grows their reputation, so does their value, and this in turn helps the gallery.
One of the biggest challenges for galleries is balancing the expectations and needs of their clients with those of their artists. This is especially difficult when it comes to commissions, where the gallery has the opportunity to create a unique and valuable piece of artwork for its clients but at the same time, limiting the artist’s freedom and creativity.
Some galleries will have a set roster of artists that they represent and will only accept works from these artists. Others will use open calls and competitions to find new artists. Then they will select the best works for each exhibition. They will work with the artist to ensure their works fit the exhibition theme and style.
Art galleries are located in many cities and are usually free to visit. They may be located in a small space, or they can be quite large and even rival those of some museums. They are usually open to the general public but it is best to book an appointment if you want to view a particular exhibition or purchase a piece of artwork. The gallery will be able to give you more information on this.